We are about to begin, here is the overview of what the next 5 weeks should look like:
The first two weeks of the course we are at Chapman:
Week 1 – May 26 to May 30 ( on Friday student teams will present multiple big picture communication ideas to BH and client)
Week 2 – June 2 to June 6 (on Friday student teams will present revised and expanded multiple big picture ideas to BH and client)
June 7 fly to UK
Week 3 – June 9 to 13 – one overall communication direction is selected by BH and Client. Student teams are reshuffled to begin expansion and execution of communication plan. (Visit BH office on Mon/Tues – Go to Cambridge Tue/Wed) Presentation to BH and client on Friday 13.
Week 4 – June 16 to 20 Work to sharpen big idea, Penultimate presentation to BH and client on Friday 20.
Week 5 – June 23 to 27 Work to sharpen and Polish big idea, Final Presentation to BH and client on Friday 27.
June 29 fly back to CA
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